The world of life insurance can get pretty overwhelming. Especially when the stakes are as high as securing your family's future. In these unpredictable times, having guaranteed and dependable life insurance is more than just a safety net—it's peace of mind, so that your loved ones are taken care of, no matter what happens.

That's exactly why choosing a life insurance provider you can trust isn't just important—it's essential.

Here at First Life Insurance, we're all about making this process as straightforward and transparent as possible. Think of us as your reliable guide, here to walk you through every step with clarity and care. We're here to help you feel confident and secure in your decisions, without ever feeling swamped or pressured.

We start by really listening to what you need, prioritizing your interests, and building a foundation of trust right from the get-go. That way, you are fully supported and well-informed throughout your journey with us.

With First Life Insurance, you're choosing a partner who's always there for you, especially when you need us most. 

Together, let’s create a safe and open space where you can understand and choose the best options for you and your loved ones.

First Life Financial Co., Inc. is a trusted Coyiuto Group of Companies member. For 65 years, the focus has been on providing reliable and secure life insurance options. With continued growth, the commitment remains strong to deliver financial security and peace of mind.

Originally, we were Builders Life Assurance Company, Inc., but everything changed in 1988. That’s when we joined the Coyiuto Group and became First Life Insurance. This marked the beginning of significant growth, solidifying our presence in key business districts in the Philippines and global markets.

This transition began our expansion and established strong roots in major business districts and vital international partnerships, including one with the Swiss Life Network. Known for reliable and guaranteed products and a customer-first approach, our consistent performance sets us apart in the life insurance sector.

Our affiliate, Prudential Guarantee & Assurance Inc. (PGAI), is not only the flagship company of the Coyiuto Group but also a leader in the non-life insurance market in the Philippines. In 2022, PGAI was recognized for its excellence and distinguished as the country's top non-life insurance provider based on net premiums written. This accolade underscores PGAI's critical role and esteemed status within the group.

At First Life Insurance, we're proud to work with some of the biggest names in the industry, including Ayala Land, Dole Philippines, Unilab, the National Grid Corporation of the Philippines, and Canon. We ensure excellence and reliability with the help of our partners: Swiss Life, the world's largest employee benefits network, and National Reinsurance Corporation of the Philippines.

• Trust and Transparency: We are committed to ensuring your financial well-being through open and ethical interactions.
• Reliability: Our products are carefully designed to meet your needs reliably.
• Community: We nurture a community of insurance advisors dedicated to genuine, long-term relationships.