Employees have various needs and wants. Every negotiation program is founded on the premise that employees desire to be recognized for their efforts. They want to know if their work makes a difference. While instant recognition, like a pat on the back, or a simple thank you, creates immediate pride and satisfaction, and annual program for program for distinguishing individual accomplishments, witnessed by the entire workforce creates the same impact as well.

Cognizant of this need, 1st Life creates a culture of celebrating the small and bigh achievements of employees. From passing various company sponsored education programs to perfect attendance, 1st Life rejoices in the employees' triumph through regular encouragements, company wide announcements, creation of incentive schemes, and a formal annual recognition program.

One of the programs launched by 1st Life is the Employee Of The Year. Given only once a year the award aims to recognize a staff's exemplary performance. It provides employees with the motivation to go above and beyond the call of duty while also promoting peer recognition as nominations are done by peers.

The nominees are judged on a four-point criteria of work ethics, building harmonious relationship, uniqueness of achievement and contribution to productivity.

On its second year, the EOY award was warmly received by employees as participation in the program has increased by 75% compared to its previous level, a clear manifestation that the organization's work environment puts premium on peer recognition and employee involvement.

Appreciation Party for Pampanga and Bacolod Clients

In keeping with its organizational value of caring for people, 2004 marked the appreciation parties for 1st Life's Pampanga and Bacolod clients which were held at the Holiday Inn Clarkfield Resort and L'Fisher Hotel respectively. Company President and CEO Peter Coyiuto with the company's top producers played host to elite attendees of the parties.

The event gave way to the launch of the 1st Star Series as the newest addition to the 1st Life's product portfolio. There was also an interesting discussion on Chinese Feng Shui by Feng Shui master Aldrich Dalumpines. A special raffle highlighted the affair where guests took home various prizes.

Ms. Tessie Perez, 1st Life management trainee and 2005 President of the Life Underwriter's Association of the Philippines (LUAP), also gave a short encouraging talk on the rich possibilities of a life underwriting career with the company to the Bacolod folks. While Pampanga management trainee, Lily Sotiangco, shared her experience when she became an agent of 1st Life.

November 2004 1st Life Awards Best Photos

1st Life concludes its annual photography contest with an award ceremony at the SM Megamall recognizing the best photos. On its second year, Life Values 1st photography contest is a celebration of innately Filipino values with focus on Love of Family. With the conviction that planning for a better tomorrow is the most eloquent expression of love for the family, the contest aims to reflect the impact and inspiration of life insurance on how Filipinos selflessly take care of their dear ones.

The best 12 photos were on display for a week at the SM Megamall which also served as venue for the award ceremony. Contestants with their families delighted themselves with free treats like ice cream, face painting, cotton candies and Jollibee products. Hosted by TV personality Chiqui Roa-Puno, the program recognized the contestants who submitted the best 12 pictures. Grand prize winner, Ferdinand Singh took home P15,000.00 in cash while the next top five frontrunners received P5,000.00 each and they are Rizalee Ibarra Imao, Charlene Ng Libao, Tina Marie de Leon, Judith Carlos and Carlo Carlos. In addition, all winners will receive free subscriptions to Good Housekeeping magazine.

The "Life Values 1st" photo contest is the company’s unique way of presenting a richer and more colorful existence by pounding on the importance of life insurance through the vivid images of tradition and spirit that are characteristic of Filipinos. First Life is a leading provider of proudly Filipino world-class life insurance products that cater to the changing needs of families.

Life Values 1st popularizes Filipino family ideals

1st Life  reintroduces the Life Values 1st photo contest on its second year with the focus on Filipino family ideals this time. With the conviction that planning for a better tomorrow is the most eloquent expression of love for the family, the contest aims to reflect the impact and inspiration of life insurance on how Filipinos selflessly take care of their dear ones.  

Revolving around the theme, "Life Values 1st", First Life has tied up with Good Housekeeping by opening the contest to all its Metro Manila/NCR readers for the month of September. Amateur and professional photographers are welcome to send non-winning and unpublished entries up to a maximum of three 3x5” photos each.

The grand prize winner will take home P15,000.00 in cash while the next top five frontrunners will receive P5,000.00 each. In addition, all winners will receive free subscriptions to Good Housekeeping magazine. The twelve most catching photos will be put on display at the 4/F SM Megamall bridgeway from November 11 to 17,2004. The "Life Values 1st" photo contest is the company’s unique way of presenting a richer and more colorful existence by pounding on the importance of life insurance through the vivid images of tradition and spirit that are characteristic of Filipinos. First Life is a leading provider of proudly Filipino world-class life insurance products that cater to the changing needs of families.

A contestant may only send a single entry at one time with a maximum number of three pictures printed on size 3” x 5”. Deadline for submission of entries is 6:00 PM of September 30, 2004 at the Summit Media Office. Entries must have a title or short caption describing the picture and should contain the following details: · contestant’s name · home/office address · home/office, mobile or other contact phone number/s · birthday and · particulars of the photo (i.e. who is on the picture e.g. my husband with my son)

Entries should a) be non-winning photographs from other contests and unpublished photographs.
Editors and representatives from 1st Life will select winners from a set of criteria. Judges’ decision shall be deemed final.

The top six entries shall become the property of 1st Life, with full rights to reproduce, exhibit, or publish and retain photo negatives (if in film) or file (if digital). Entries that did not win will be mailed back.

Employees of 1st Life, their advertising agency and pr agency, and Summit Media and their relatives up to the second degree of consanguinity or affinity are disqualified from joining the contest.
For inquiries, please contact the Marketing Department of 1st Life at 893-3024.

March 2004 1st Life hosts gathering of Cebu guests

First Life Financial Company, Inc. (1st Life) recently held a cocktail party for important guests at the Cebu City Marriott Hotel in keeping with its organizational value of caring for people.

1st Life President and CEO Peter Coyiuto with the company’s top producers, played host to Cebu’s elite and respected leaders from the business community. The evening was replete with activities that included of launching of the 1st Star Series as the newest addition to 1st Life's product portfolio. The 1st Star 5/10 and 1st Star Dollar 5/10 plans aim to provide the market with more and better options for planning their future financial security.

Ms. Tessie Perez, 1st Life management trainee and Secretary of the Life Underwriter’s Association of the Philippines (LUAP), also gave a short encouraging talk on the rich possibilities of a life underwriting career with the company. One of the top producers, Ms. Patricia Cua, serenaded the guests with popular songs. A special raffle highlighted the affair with lucky visitors Corazon Chua (1st Prize), Alvin Limhanchiong (2nd Prize), and Earl Kokseng (3rd Prize) bringing home fabulous appliances.

Mr. Coyiuto concluded the night with inspiring words that pounded on the substance of life insurance particularly with 1st Life as a major contributor to the development of Philippine economy with its practice of plowing back 100% of income to investments in the country and its commitment to deliver world-class products and services that evolve and scale to meet the needs of Filipino families.