In photo with Mr. Peter Coyiuto is Ms. Susan Roces,
"First Lady of Philippine cinema" and wife
of presidential aspirant Fernando Poe Jr.
First Life Financial Company, Inc. (1st
Life), a leading local life insurance
firm and arm of the Coyiuto Group of Companies, ties
up with Regal Entertainment Inc. in its movie production
of Mano Po 2, an official entry to the upcoming annual
Metro Manila Film Festival (MMFF)
1st
Life President and CEO Peter Coyiuto,
in cooperation with"Empress of Philippine movies"
Lily Monteverde of Regal, initiated the opportunity to create
awareness in the Filipino moviegoers about the value of life
insurance. Producer Roselle Monteverde-Teo gave full support
to the 1st
Life campaign in Mano Po 2.
Coyiuto believes that the epic film drama about the lives
of a traditional Filipino-Chinese family presents a good medium
to enhance public responsiveness on being insured for life.
Mano Po 2 once again captures the virtues of the family and
the cultural diversity of the Filipino nation. In the movie,
Filipino wife Sol played by veteran actress Susan Roces receives
the benefits of the insurance on the life of taipan Antonio
Chui played by multi-awarded drama actor Christopher de Leon.
Coyiuto expands on life insurance as the most beautiful product
ever created by mankind with his conviction that "it
is only life insurance that takes such a small portion of
your money in good times and gives back so much in bad times.
Unlike in banking and other financial products that take more
in good times and give less in bad times. To give real service
cannot be bought nor measured with money, but only with sincerity
and integrity." The executive hopes that with more Filipinos
appreciating the merits of life insurance, the growth of the
industry can in turn help in nation-building.
The grand project from the premier movie outfit is the follow-up
to the 2002 MMFF Best Picture Tsinoy melodrama in another
screen collaboration of Philippine cinema bigwigs with acclaimed
director Erik Matti based on the winning screenplay of Roi
Iglesias and Mother Lily.
Nov.
2003
1st Life
Marks 44th year with Life Values 1st Photo Tilt Awards
First Life Financial Company, Inc. (1st
Life) celebrated its 44th founding
anniversary with the award ceremony for the winners
in the recently-concluded Life Values 1st photo contest
and exhibit at the Filipinas Heritage Library. Launched
for the first tiime last September, the competition
engaged amateur and professional photographers in
Metro Manila/NCR in a quest for the image that would
best depict Filipino family values and traditions
that are sustained by life insurance.
The winning moment in the 1st prize photo entitled
"Homework" of 28-year old
Aileen Lubag from Marikina City focuses on a mother's
diligence in nurturing her family in a rural setting.
A child's loving contribution to bolster her mother's
effort at handiwork is the prize-winning sentiment
of 2nd placer Antonieta Alegria's "Helping
Mother". A child in the cradle of his
father and mother under a flash of light from the
above the steps is the 3rd best image of Samuel de
Leon's "Guiding Light".
Judging of the 280 entries from 76 participants was
held last 28 October at the 1st
Life head office. The panel of
judges was headed by Federation of Philippine Photographers
Foundation (FPPF) Chair Eduviges Huang with Camera
Club of the Philippines lifetime member Rudy de Leon,
Foto Resources Production & Imaging Co. president
Francis Rivera, University of the Philippines photography
professor Joey Tanedo, and National Pres Club Vice
President Alice Reyes.
1st
Life presented cash and trophy
to the best five photos plus cameras from Canon Marketing
(Philippines) Inc. The awarding last 27 November was
followed by the formal opening of the exhibit that will
run until December 4 with the top ten winning entries
and the next ten best pictures in showcase.
The Top Ten Winners
1st Price Homework, Aileen Lubag
2nd Helping Mother, Antonieta Alegria
3rd Guiding Light, Samuel De Leon
4th Passing the Knowledge, Leah Castillo
5th Sisters in Action, Aileen Lubag
6th Bringing Food to Father, Antonieta Alegria
7th Say A Little Prayer, Rosemarie Razon
8th A Mother's Tender Care, Ernesto Villanueva
9th Tahanan, Guijo Dueñas
10th Ang Galing ni Lola, Genavie Tabuzo
Sept.
2003 1st
Life
Joins DSWD's Nayon Ng Kabataan Foundation Day
Adhering to the company's core value of Social Responsibility,
1st
Life joins the festivities of the
Department of Social Welfare and Development's (DSWD)
Nayon ng Kabataan as they celebrate their 35th Foundation
Day. At the same time, 1st
Life took the opportunity to hand
a check for P50,000.00 in support of Nayon ng Kabataan's
effort to help the indigent youth housed in the institution.
(L-R) 1st
Life Executive Vice President,
Jaime M. Santiago, FSA, FASP, hands the check to DSWD's
Alicia R. Bala, Director - National Capital Region (NCR)
and Nelly C. Miranda, DSWD's Assistant Director-NCR.
The annual mid-year agency conference entitled
"Growing Quality Agents" was held
at the Mandarin Oriental Hotel last July 8,
2003. The conference was graced by prominent
speakers who elaborated on life insurance selling
motivation and estate planning. 1st
Life's very own Lorna Lao,
newest Million Dollar Round Table (MDRT) qualifier,
also shared personal experience on her first
attendance to the convention in Las Vegas, USA.
June
2003 1st
Life's
MDRT Qualifiers Visit Northwestern Mutual, USA
President and CEO PETER G. COYIUTO (2nd row, extreme
left) heads top company producers and qualifying members
of the Million Dollar Round Table (MDRT), the world's
premier association for the best financial services
sales professional, to the 2003 Las Vegas annual meeting.
Dedicated to the MDRT standard of professional approach
to life insurance sales and service excellence are (L-R)
1st
Life's Lourdes T. Yao, LUTCF; Josie
T. Gotohio, LUTCF;
Ester
C. Sy, LUTCF; Teresita T. Perez, LUTCF and first-time
qualifier Lorna C. Lao. With them (2nd row, extreme right)
is Eric D. Kaufman from the Northwestern Mutual Financial
Network, ranked by Fortune Magazine for the 18th time
as America's most admired company in the financial services
industry.
May
2003 1st
Life's
Peter Coyiuto & Josie Gotohio Speaks Before Life Insurance
Agents
Chief Executive Peter Coyiuto with top agent Josie Gotohio
were guest speakers at the 2003 Life Underwriters Association
of the Philippines (LUA-P) Convention held last May 8 and
9 at the Westin Philippine Plaza. With the conference theme
"Sanlahi, Sandiwa, Santugon", Mr. Coyiuto's presentation
focused on success principles that life insurance people can
adopt as the right responses in the changing financial services
world. Ms. Gotohio's talk, on the other hand, valued the idea
and processes of the one-card system as learnt from insurance
great Al Granum.
April
2003 1st
Life
Receives Award From Swiss Life
1st
Life bagged the third place in the Swiss
Life Award for Best Delivery of Information 2000. The award
cites timeliness and accuracy in the delivery of pooling figures,
information for marketing activities, country update, and
information for internal Network Manual. Monica Rickli accepted
the award in behalf of the company in the network conference
held last 28 - 30 April in Interlaken, Switzerland.
First Guarantee Life Assurance Company, Inc's Office of the
Actuary (OA) came out with new products that cater to changing
clients' needs with the four new plans recently introduced
to the market.
"1stPROVIDER"
The 1st Provider is an alternative source of revenue to sustain
the blueprint for future family and personal needs. The plan
presents a manageable payment scheme for a maximum of five
years. Proceeds are released at the end of the ten-year life
of the policy.
"1st ACCELERATOR"
The 1st Accelerator is a 20-year endowment plan that is ideal
as an investment vehicle with its attractive ten-year payment
period. The plan earns dividends plus ten percent of face
amount every two years from the 10th policy year.
"1st DOLLAR"
The 1st Dollar is an ideal investment vehicle that helps you
realize earning potential against currency changes. With the
plan, your dollar savings upgrade in value in due time with
an attractive interest rate that guarantees advantage in a
volatile foreign exchange market. The plan provides for a
one-time premium payment with maturity for your coverage on
the 10th year while earning dividends for the policy in its
term.
"Enhanced 1st SCHOLAR and 1st SCHOLAR PLUS" 1st
Life understands how Filipinos build
a legacy for the next generation through education. This is
the prime aspiration of many as time and money are largely
devoted to helping the young be more prepared for life. While
the high costs of going to school pose increasing problems,
1st
Life offers a financial solution with
its 1st Scholar and 1st Scholar Plus that form a savings fund
to help defray tuition and related education expenses.
1st Scholar is a non -participating plan that provides College
Benefits to your child per semester at insurance ages 17,
18, 19, and 20 years old. In addition, you have the option
to purchase the 1st Scholar with graduation gift benefit.
Feb
2003 1st
Lifer
Elected As New Treasurer For FLMI Society
New Business Manager Ma. Gina R. Bernardo was elected Treasurer
and Member of the board of the FLMI Society of the Philippines
last February. Ms. Bernardo is also the appointed compliance
officer of 1st
Life for the Philippine Life Insurance
Association's (PLIA) Joint Declaration that aims to put ethical
guidelines in place on matters of replacement of policies,
agent compliance record, and recruitment and transfer of employees
and sales producers.
1st
Life Sends 16 Delegates To The APLIC
2003 In Singapore
The recently concluded Asia Pacific Life Insurance Congress
(APLIC) in Singapore was invaded by sixteen (16) 1st
Lifers headed by top honcho Peter Coyiuto.
The 7th APLIC provided a networking and educational platform
for industry members to enhance their level of professionalism,
exchange best practices, learn about the latest developments
affecting the industry and foster mutually beneficial relationships
across companies and countries.
It had over 30 thought-provoking plenary and focus sessions
on trends and issues encountered by professionals and practitioners
in the life insurance industry conducted by industry leaders
and experts. A panel of world-class speakers and top presenters
also shared their success stories, visions and their creative
ideas.
With its life underwriters refreshed and ready to tackle the
next challenge in their life insurance careers, 1st
Life agents experienced new learning
that will enable them to fulfill and even surpass their respective
annual FYC goals.
This year's participants were Athena Chua, Jackie Chua, Carren
Co, Wilson Flores, Patricia Cua, Josie Gotohio, Lorna Lao,
Mary Ann Lee, Dorothy Ngo, Teresita Perez, Rosanicia Quinez,
Lily Sotiangco, Ester Sy, Susan Tan and Lourdes Yao.
1st
Life
Sends 16 Delegates to the Aplic 2003 in Singapore
The recently concluded Asia Pacific Life Insurance Congress
(APLIC) in Singapore was invaded by sixteen (16) 1st
Lifers headed by top honcho Peter
Coyiuto.
The 7th APLIC provided a networking and educational
platform for industry members to enhance their level
of professionalism, exchange best practices, learn about
the latest developments affecting the industry and foster
mutually beneficial relationships across companies and
countries.
It
had over 30 thought-provoking plenary and focus sessions
on trends and issues encountered by professionals and
practitioners in the life insurance industry conducted
by industry leaders and experts. A panel of world-class
speakers and top presenters also shared their success
stories, visions and their creative ideas.
With its life underwriters refreshed and ready to tackle
the next challenge in their life insurance careers, 1st
Life agents experienced new learning
that will enable them to fulfill and even surpass their
respective annual FYC goals.
This year's participants were Athena Chua, Jackie Chua,
Carren Co, Wilson Flores, Patricia Cua, Josie Gotohio,
Lorna Lao, Mary Ann Lee, Dorothy Ngo, Teresita Perez,
Rosanicia Quinez, Lily Sotiangco, Ester Sy, Susan Tan
and Lourdes Yao.
Jan
2003 1st
Life
Holds Annual Agency Conference In Tagaytay
1st
Life agents flocked the picturesque
Tagaytay Highlands for the Annual Agency Convention last
January 7-9 entitled 'Be in the Race.' 1st
Life's crème de la crème
(drive qualifiers) were joined by invited speakers from
Prudential Life Assurance Company Singapore Ltd. ,Sr.
Financial Services Manager Guek Lian Chin and Sr. Unit
Manager Teng Choo Pin.
A perfect mix of learning and fun, the events featured
intense learning workshops and enjoyable sport activities.
Capping the 3-day conference, the 1st
Life Amazing Race around Tagaytay
Highlands was completed by Teresita Perez and Ester Sy
who took home medals and five thousand pesos cash.
With
the words of one of the participants, "the convention
was really successful-the topics were well balanced. It
was also able to foster closer camaraderie among agents.
We were able to bridge the gap we had before the convention.
The activities were designed in such a way that we enjoyed
each moment to the fullest."
