NEWS ARCHIVE
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Oct 2002 1st Life Gets International Industry Support

1st Life President and CEO Peter G. Coyiuto, CLU (middle) was recognized by Life Insurance Marketing & Research Association (LIMRA) International in its annual meeting in Boston at the end of his three-year term as member of the Board of Directors. Mr. Coyiuto served as Member of the Committees on Audit and International Advisory beginning 1999.
In photo are distinguished global industry leaders (L-R) with William L. Tindall, CLU - 2003 Chairman and Sr. Vice President, Retirement Services of American United Life Insurance Co. Presenting the outgoing directors Kenneth

Mcclure, CLU, FLMI - Immediate Past Chair and Sr. Vice President, Member Acquisition & Relationship Management of USAA LIFE Insurance Co.; William H. Beckley, CLU, chfc, MSFS - Executive Vice President for Agencies of the Northwestern Mutual Life Insurance Co.; and Glenn D. Nicholson, LLIF - Sr. Vice President & Chief Marketing Officer of Cincinnati Life Insurance Co.

LIMRA International, the industry's largest and most trusted resource for financial services marketing information and distribution expertise, is responsible to the international membership of more than 800 financial services organizations around the world.
 
 
July 2002 Top ASEAN Speaker For Agency Conference

1st Life's Individual Insurance Marketing Department (IIMD) presented the Andrew Goh lecture series last July for the second agency conference. Dr. Goh presented a workshop on customer service excellence and motivational leadership for the agents and key people of 1st Life and Prudential Guarantee Assurance Inc., a sister company.
 
June 2002 1st Life Holds An Awards Night For Top Producers

First Guarantee Life Assurance Co., Inc. (1st Life) held its traditional awards night in early July with a grand dinner for agents, policyholders, brokers and corporate guests at the Makati Shangri-la Hotel. Senate Majority Leader Loren Legarda-Leviste and Deputy Insurance Commissioner Vida Chiong headed the guests who graced the event. Singapore-based Dr. Andrew Goh, one of Asia's most successful motivational and management trainers and invited speaker for 1st Life's mid-year agency conference, inspired the crowd with his talk on leadership and excellence.
The Gawad Kagitingan is 1st Life's unique award launched in 1993 to distinguish the top company agents in terms of productivity and persistency of business. The limelight this year is focused on the ten lady career underwriters receiving the Gawad Kagitingan distinction.

1st Life President & CEO Peter Coyiuto took pride in the feat of the company producers as he emphasized in his speech that 1st Life"owes its success in wedding agents to the concept of life insurance to the fact that we do not recruit from other companies. " The executive magnified the ideal of life insurance selling in 1st Life's vision - to be the country's leading life insurance company in quality of people, products and services, growth and innovation, adhering to ethical standards in the way we operate our business.

In her keynote speech, Senator Legarda espoused the 1st Life principle as she said "a great company not only cultivates individual initiative but promotes competence and a strong ethical sense in its ranks." Aligning the sentiment to nation-building, Legarda stressed that the challenge to Filipino leaders is "to demonstrate strong initiative, strong competence and strong ethical responsibility for the prospect of our freedom and the progress of our country "

A departure from past Gawad nights, this year's event became a multifold gathering as it also brought upfront the varied international distinction received by 1st Life's underwriters. Special mention went to the lady awardees who qualified to the Million Dollar Round Table (MDRT), the elite association of the world's best sales professionals in the life insurance business. Round Table membership is an exclusive honor that is achieved only by the top 6% career underwriters from 66 nations and territories, representing about 475 life insurance companies globally.

Featured also were the International Quality Award (IQA) recipients from the Life Insurance Marketing and Research Association (LIMRA). The IQA annually distinguishes career agents who meet specific production and persistency requirements on a 25-month performance basis. Four ladies were also applauded for their successful entry to 1st Life's Activity Club, the company's annual drive for outstanding performance in terms of activity.

The special evening also introduced the 2002 corporate audio-visual presentation that captured the history of the organization. As in previous awards night, an invited beneficiary relived his experience in testimony of the goodness of life insurance
 
 
June 2002 Visiting China's Top Insurer

1st Life's Chief officers Peter Coyiuto and Jaime Santiago met up last June with executives of Ping An Insurance Company of China, mainland's insurance giant. In photo are Ping An's Chairman & Chief Executive Officer Peter M.Z. Ma, Ph. D. (center), Vice President Helena Wang (extreme left), General Manager C. F. Shen (extreme right). Ping An dominates the domestic insurance market with its 28% share of the life business and 10% of non-life.
 
Bee Happy with 1st Life

1st Life becomes the choice insurance provider for the workforce of Jollibeee Foods Corporation, the country's leading fast food chain. Under the coverage, 1st Life will provide life insurance and disability benefits to the almost 400 employees of Jollibee. In the signing ceremonies are (seated L-R) with 1st Life's Anna Liza T. Reyrao, Manager for Group Insurancee Jollibee's Robert Poblete, Vice President for Human Resources; Emily Triunfo, Finance Services Manager; and (standing) Rosemarie Felipe, HR Manager.
 
May 2002 Bless The Children: A Life Support To Nayon Kids

First Guarantee Life Assurance Company, Inc. (1st Life) receives special recognition for the untiring rehabilitative and developmental support of its charity scheme Bless the Children (BTC) to Nayon ng Kabataan (NK) as the Department of Social Welfare and Development (DSWD) celebrates its 34 years.

Initiated in 1995, 1st Life's BTC endeavors for several years now to make a difference in the lives of the indigent young cared for at Nayon. In the conclusion of its current campaign that began in September last year, 1st Life President Peter G. Coyiuto, CLU and
Executive Vice President, Jaime M. Santiago, FSA, FASP, handed the check for P100,000.00 to DSWD's Alicia R. Bala, Director - National Capital Region (NCR) and NK's Nelly C. Miranda, head social worker during formal turnover rites in its corporate headquarters in Makati City.

"Bless the Children borne 1st Life's core value of social responsibility to contribute to the well-being of the Philippine society," Coyiuto expressed about the project. He added "we build a legacy by what we believe in, by who we are and by what we do to others. We believe that we will realize in the life insurance business the profound meaning of legacy with the unique opportunity to give back, not only to our clients but to the community at large."

With the contributions from clients and employees, the BTC helps spread the message of hope and joy in living for the young through funds that help uplift the amenities at the shelter. This year's donors are awarded in return for their generosity a one-year personal accident insurance worth P50,000 from Prudential Guarantee Assurance, Inc., a sister company.

1st Life lined up a number of activities with the orphanage during the campaign period including the book drive, dubbed as "Booklat, as kick-off ceremony. Employees and agents shared varied literary materials through this company-wide contribution. A medical mission was also organized in collaboration with the EDSA Shrine free clinic volunteers and Unilab to alleviate the health conditions of the children. The mission group provided much-needed medical and dental consultation and treatment for the children and staff of NK. A Christmas party was also arranged last December involving all Nayon kids and staff who participated in various games.

Launched in 1989 as the life insurance subsidiary of the Coyiuto Group of Companies, 1st Life is the local pooling network partner of Swiss Life and Pension Co., the world leader in employee benefits network, and the international reinsurance partner of The Dai-ichi Mutual Life Insurance Company of Japan, the second largest life insurance company in the world.
 
 
April 2002 1st Life Signs Up East West Bank

Adding to the growing number of 1st Life's partner banks for collection efficiency is East West. In photo are 1st Life executives with bank president Elrey Ramos and Ayala Branch head Nedi delos Reyes.

March 2002 1st Life Bags International Award For Agency Leader First Guarantee Life Assurance Co., Inc.'s (1st Life) Agency Manager Josie T. Gotohio,
LUTCF receives the Career Development Award (CDA) in the recent GAMA International Management recognition night at the LAMP Annual Meeting in Orlando, Florida. GAMA 2001-2002 Executive Committee members (L-R) Michael R. White, CLU, ChFC--Vice President, Charles A. Smith, CLU, ChFC--EVP & CEO, William D. Pollakov, CLU, ChFC- President, and Philip C. Richards, CLU, CFP RHU- President-Elect presented the certificate. A benchmark of success for life insurance professionals, the CDA recognizes agency leaders worldwide who exemplify excellence in distribution of financial services with its qualification criteria in terms of commission level.
1st Life Bags International Award for Agency Leader

First Guarantee Life Assurance Co., Inc.'s (1st Life) Agency Manager Josie T. Gotohio, LUTCF receives the Career Development Award (CDA) in the recent GAMA International Management recognition night at the LAMP Annual Meeting in Orlando, Florida. GAMA 2001-2002 Executive Committee members (L-R) Michael R. White, CLU, ChFC--Vice President, Charles A. Smith, CLU, ChFC--EVP & CEO, William D. Pollakov, CLU, ChFC- President, and Philip C. Richards,
CLU, CFP RHU- President-Elect presented the certificate. A benchmark of success for life insurance professionals, the CDA recognizes agency leaders worldwide who exemplify excellence in distribution of financial services with its qualification criteria in terms of commission level.
 
 
Feb 2002 Agents Welcome Greatest Insurance Salesman's Progeny

Mr. & Mrs. Marvin Feldman were treated to a special evening with 1st Life officers and agents in a welcome party hosted by top honcho Peter Coyiuto at his residence. Marvin, son of America's icon in insurance salesmanship Ben Feldman, was in town for a presentation in the local life underwriters association's annual gathering last February.

1st Life Offers A Degree Of Prudence With The 1st Scholar while sending kids to college is one big budget breaker for most Filipino families, education comes high on the list of priorities for our working dads and moms. Most parents believe that being able to provide for a proper education to their children is one way of building a legacy for the next generation.

Against the backdrop of tuition hikes, increasing education expenses, and the next school opening, 1st Life introduces a new policy that will help parents ensure the future career of their children.
Understanding the need to help the young be more prepared for life, 1st Life recently launched the 1st Scholar, a college education plan that combines life insurance and an investment fund.

The 1st Scholar provides coverage to the young brood from ages 0-9 with a guaranteed payment period of only five years. With the scheme, devoted parents will be able to save for junior's college degree way ahead plus the convenience of short-term installments that will prove easy on the family budget.

Careful planning with the 1st Scholar will provide important funds for college education at age 16. Benefits also include an allowance equivalent to one percent of the sum insured to help defray the cost of books, literary materials and references. Most of all, parents will have the added bonus that will give their children the protection they need with the life insurance coverage until age 23 that comes along with the fund.

Another issue of the policy is the 1st Scholar Plus that offers a financial solution to help save for high school with college education. With the savings forethought of 1st Scholar, the future career of the youth will definitely have the financial backing it deserves.
 
Jan 2002 1st Life Meets With America's Most Admired Life Insurance Company

First Guarantee Life Assurance Co., Inc. (1st Life), a leading local life insurer, meets up with Northwestern Mutual Life Insurance Co. (NML), America's most admired company as ranked by Fortune magazine for the 18th time. At 1st Life's recent agency conference in Mimosa, Pampanga, invited speaker Joseph Meier, CLU, ChFC, General Agent of NML in Florida shared sophisticated techniques on agency recruitment and selection along with presentations in Client Builder, a successful practice of leading companies in North America. 1st Life's topnotch agents who subscribe to the premier global association of most productive sales professionals prize the rare opportunity to learn more about the intricacies of life insurance selling from the best.