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June
2001 1st
Life
Sends M.D.R.T. Delegates To U.S
First Guarantee Life Assurance Co.,
Inc (1st
Life) representatives will join
the qualifiers of Million Dollar Round Table to the
Annual Convention in San Francisco, U.S.A. Seeing them
off is Danny M.Madriaga (center), Assistant Vice President,
Individual Insurance Marketing Department, flanked by
1st
Life's MDRT achievers, (left to
right) Susan Y. Tan, Ester C. Sy, Patricia J. Garcia
Cua, Josie T. Gotohio, Patricia W. Yam, Lourdes T. Yao,
Teresita T. Perez and Nancy W. Chua. MDRT is an elite
organization of the most successful life insurance agents
worldwide.
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May
2001 Premium Payments Made Easy
1st
Life has now made accessible to clients
premium settlement through affiliate banks nationwide. The
1st
Life over-the-counter collection arrangement
is a facility through which all policyholders or their authorized
representatives may make premium payments in nearby bank branches.
In keeping with 1st
Life's organizational philosophy of placing
customers in top priority, the new payment facility aims to
provide utmost convenience to policyholders.
1st
Life bank affiliates:
Metrobank
Bank of Commerce
Asiatrust Bank
Westmont Bank
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Feb
2001 1st
Life
Opens Bacolod Branch
1st
Life formally opens last February
2000 its newest branch in Bacolod: The City of Smiles,
well known for sugar plantations. The site is at the
bustling center of Lacson and First Streets at the E.L.
Court Building. The heart of Negros Occidental is the
new growth territory of 1st
Life as expansion plans to make
the company's presence felt in unexplored markets become
imperative. With the Bacolod branch office, 1st
Life endeavors to serve the abounding
Negrense community with quality provision for their
financial
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security
needs. Present in the affair were (first row, left to right)
Prudential Guarantee Assurance President Phillip Rico, Negros
Occidental First Lady Mrs. Betsy Coscolluela; Lone District
Congressman John Orola; University of St. La Salle Board of
Trustee member, Leonito Lopue. (Second Row, left to right)
Officiating Priest, Msgr. John Liu; PGA Negros Senior Vice
President Ramon Kilayko; 1st
Life President Peter Coyiuto; USLS President
Bro. Gus Boquer.
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2001
1st
Life's
Adopts New Logo
1st
Life has put forth the organizational
philosophy of creativity and innovation to come up with
a new emblem. With the adoption of a new logo, 1st
Life's ultimate purpose is to seize
all possibilities to the company as an organization committed
to deliver competitive world-class life insurance products
and services.
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A principal element in 1st
Life's corporate strategy relates
to keeping as close to the market as possible. This element
is the basis of 1st
Life's complete marketing effort
focused on building and maintaining a consistent corporate
image for the company. Our competitive arsenal lies in
the balanced combination of commitment and experience
brought to fore by the assurance that the name of the
Coyiuto Group of Companies carries.
THE ELEMENTS: The Circular Emblem
The new logo preserves the integrity of the traditional
circular emblem with a varied presentation. The circle
with five slanted lines on top is now presented as leaning
to the left unlike the previous frontal display. The fresh
presentation wants to show an organization that is directed
towards the future, awaiting to grasp all the potentialities
of a growing horizon. The idea is for 1st
Life to grow over the long-term,
linking our vision to the future.
The Typeface
The new logo also adopted a new typeface from sans serif
to serif and a new font from Arial to Garamond Italic.
In general, serif type is considered more readable and
the accents at the ends of the letters project class.
The Colors
1st
Life has maintained so far the original
color of the first logo in blue but combined this with
a sparkling yellow instead of gold. The new color combination
projects our organizational philosophy of growth and stability.
While yellow stimulates and creates the feeling of harmony,
blue connotes authority, power, and strength. The combined
warm and cool colors of yellow and blue in the circular
emblem creates a certain balance.
The Characters
1st
Life is a responsive and stable partner
in planning for financial protection and security and
the idea is to show our growth and stability as a measure
of our competitive position. 1st
Life's growth is also an indication
that the company is meeting the clients' needs. The number
one now comes before other text and is presented in yellow.
The new twist translates our dedication to the organizational
philosophy of passion for excellence and our uncompromising
commitment of placing customers' needs first. Meaning
our clients expect the best and we would want it no other
way.
The Slogan
The heart of our business is captured in the new slogan
"With you in mind." The simplicity of the tagline
indicates high recall and conveys the assurance of 1st
Life's commitment as going beyond
mere business. 1st
Life is a promise of professional
service with the personal touch that cements our relationships
with clients as partners in managing financial needs.
The modifications in the company logo expect to project
a more vivid presentation of 1st
Life as a dynamic organization and
fortify client awareness. The new emblem is a fresh development
in the way we conduct our business, while remaining true
to the ideals embedded in 1st
Life's Mission and Vision. |
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Jan
2001 1st
Life
Recognizes Its Outstanding Agents
1st
Life recognized its most productive underwriters
in an awards night held at the Makati Shangri-la Hotel entitled,
the Gawad Kagitingan Awards Night for 2000.The Gawad Kagitingan
is an annual sales drive where underwriters can lay claim to
levels such as the Gawad Francisco Dagohoy, Gawad Sultan Kudarat,
Gawad Melchora Aquino, Gawad Gabriela Silang and with Gawad
Lapu-Lapu as the highest distinction.
This year the ultimate Gawad Uliran, the highest among the Gawad
Lapu-Lapu achievers, was received by Lourdes Yao and Gawad Bagong
Bayani or rookie of the year, Jeannalyn Tsoi. Other Lapu-Lapu
achievers were, Josie Gotohio, Ester Sy, Patricia Cua, Patricia
Yam and Teresita Perez. Sole Gawad Gabriela Silang recipient
is Susan Tan. The Gawad Francisco Dagohoy level were filled
by Nancy Chua, Jeannalyn Tsoi, Marissa Magsino and Margaret
Chua.
The event was graced by members of the Board of Directors of
1st
Life, namely, James Coyiuto, Samuel Coyiuto,
Phillip Rico, Jaime Santiago, EVP & Actuary and Peter Coyiuto,
President and CEO. |
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