Keeping up with the changing needs of the Filipino families, First Life Financial Co., Inc. broadens its product line with the launch of its variable life insurance product, 1st Investment Plus.First Life President and CEO Peter Coyiuto relates variable life insurance to the life stages of an individual and believes that the product best complements the needs of those who are preparing for their retirement years. "While traditional life insurance products focus on addressing the financial needs of the single and married people, as well as parents; variable life insurance is a form of reward for those in their 40s; those who have already accomplished their respective roles in life who are now much-deserving to reap the fruits of their hardwork. This product can surely be one of the greatest gifts that they can give themselves."

The company also considers the recent upgrade of the Philippines' credit ratingas a significant player in its entry to the variable life market. Account values of variable life insurance products are directly linked to the performance of the investment funds chosen by a policyholder. With a positive market outlook, policyholders will have a greater opportunity to earn higher rewards through the product.

This latest offering from First Life offers its policyholders with life insurance protection up to age 99 for a one-time cash outlay of P 50,000.00. 1st Investment Plus also gives freedom to its policyholders to invest their funds in 1st Peso Bond Fund, 1st Peso Balanced Fund, and 1st Peso Equity Fund. Funds invested under 1st Investment Plus will be expertly handled by the largest asset manager in the country, BPI Asset Management and Trust Group.

First Life is one of the country's leading providers of employee benefits products and services with over half a century of existence in the industry. The company takes pride in being the sole network partner of Swiss Life Insurance and Pension Company, the world's largest employee benefits network.

March 2011 - First Life Holds Leadership Summit

First Life held the second rendition of its Leadership Summit on March 10, 2011 at Mandarin Oriental Hotel, Manila. Truly a momentous occasion for the company, the event gathered distinguished business leaders who shared their leadership strategies behind the global success of Filipino brands such as UNILAB, PANCAKE HOUSE and BELO MEDICAL GROUP.
Mr. Clinton Campos-Hess, President and CEO of UNILAB, shared UNILAB's transformation from a small store in Sto. Cristo, Manila to a world-class diversified pharmaceutical company. Mr. Martin Lorenzo, Chairman of the Board, President and CEO of Pancake House Group, said that the key to his group’s success is in choosing the best people to work for his organization. Last but not the least, Dr. Vicki Belo, President of the Belo Medical Group, intimated how her childhood dream became an advocacy that contributed to the success of her business venture, that is, helping people improve their self-esteem through enhancement of one’s physical attributes. All three speakers were well-applauded by the guests for the unique learning opportunity they took away from the renowned Filipino business mavericks.
Equally important, the occasion recognized the elite group of FIRST LIFE’S Financial Planners for having hurdled stiff criteria to earn both international and local distinctions. Certainly giving pride and honor to First Life are its Financial Planners who consistently qualified to the prestigious Million Dollar Round Table (MDRT).

First Life’s multi-awarded branch manager, Josie Gotohio, made her entry to MDRT’s Hall of Fame this year after earning 18 MDRTs, 8 “Court of the Table” (COTs), and 1 “Top of the Table” (TOT) awards.

Making it to the Court of the Table for two years in a row is Alexander Peter Coyiuto, who made an exceptional record early in his career by earning his first COT badge in his rookie year. Lourdes Yao, on the other hand, achieves the COT this year after her 13-year MDRT qualification; while Lorna Lao bags her 9th MDRT, 4th COT and 2nd TOT. Patricia Cua also makes it to the MDRT for the 7th time, together with Susan Tan. This year is also Tessie Perez’s 13th year in the MDRT and the 9th for Ester Sy. The Million Dollar Round Table (MDRT) is the premier association of financial professionals with 31, 500 members or less than 1% of the life insurance and financial services professionals around the globe, from 464 companies in more than 80 nations and territories. MDRT membership is also recognized internationally as the standard of sales excellence in the life insurance and financial services business.

Aside from the MDRT, the Financial planners likewise vied for the Producer’s Circle, the premier distinction that First Life confers to its sales force, and the Activity Club. Producer’s Circle Bronze awards went to Athena Chua, Ines Ang, Pye Villapando, Rosalie Aslon, and Patricia Cua; while Ester Sy grabbed the Silver award. Bagging the highest award, Platinum level, of Producer’s Circle distinction were Susan Tan, Tessie Perez, Lorna Lao, Lourdes Yao who likewise earned the Top Producer of the Year award, and Josie Gotohio who brought home the Hall of Fame award after topping the Producer’s Circle three times. The Activity Club awards, on the other hand, went to Tessie Perez and Lorna Lao - Bronze Level; and Josie Gotohio and Lourdes Yao - Silver level.

The 2011 Leadership Summit was a great success marked by the outpouring support of friends and guests. A truly meaningful experience, First Life looks ahead to more remarkable moments in its corporate life. First Life takes pride and is always mindful of its responsibility in providing an avenue to enrich people's lives by spreading the value of financial protection in every family and sharing success stories of First Life’s Financial Planners and individuals coming from the business world and the community.

First Life Ushers "INNEWVATION"

FIRST LIFE FINANCIAL ushers in another innovation in line with its corporate philosophy of placing its "Customers First" by launching the FIRST LIFE VISA credit card.

In collaboration with Union Bank, a market leader in co-branded credit cards, FIRST LIFE's clients can now pay their premiums through the company's credit card and at the same time earn cash rewards. Aside from this, clients will also be entitled to FREE laboratory tests, resting Electrocardiogram (ECG) procedure as well as personal accident insurance up to PhP50,000.00.

Here's more! All cardholders, even if non-policyholders of FIRST LIFE, will enjoy 10% outright discounts on all purchases from MOROSO Italian furniture store; special discounts on airfare, hotel accommodations and documentation services done through Prudent Choice Travel & Tours; and automatically become members of NISSAN NORTH EDSA's More Value and Excitement (MOVE) Rewards Program.

The benefits do not stop here as all these come in addition to the wide range of rewards and benefits that Union Bank offers to its cardholders.

FIRST LIFE is optimistic that this endeavor will provide additional convenience to its existing and future policyholders and give shoppers and their family members access to the broad range of perks and privileges that the FIRST LIFE credit card offers.

For further information, please contact our Sales and Marketing team c/o Ms. Raechel Yu at (02) 893 3024 local 606 or email address ryu@firstlife.com.ph or your trusted FIRST LIFE Financial Planner. You may also visit this link for more info http://www.unionbankph.com/index.php?option=com_content&view=article&id=2016&Itemid=134.

Click on the link below to download the application form.